Experimentation, taught properly

Where are you starting from?

What experimentation is, and what it can tell youWhy testing beats opinion, and what it can and cannot tell you.New to testingThe core terms of testing, in plain EnglishControl, variant, lift, confidence and power, and how to spot the vocabulary being used to sell a result.Sitting in results meetingsGood test ideas start with a problemFind ideas in research, analytics and heuristics, so the loudest opinion doesn’t decide.Deciding what to testYou never have to blame the weather againReport results honestly to the rest of the business and answer the objections before they come up.Making the case internally

The six tracks

The basicsStart here. What experimentation is, and how to run your first honest test.Track 1Understanding your customerResearch before you test. Learn who your customer is and what gets in their way.Track 2Generating insightTurn what you learn into ideas worth testing.Track 3Trusting the resultsThe statistics behind A/B testing, and what your tool does with them.Track 4Championing experimentationTalk about testing inside the business, report results honestly, and answer the objections.Track 5Embedding the disciplineBuild a habit of testing that the whole organisation owns, so it outlasts any one person.Track 6