The Shoshin Promise

Shoshin teaches ethical conversion rate optimisation. This page states plainly what the tool will and will not do.

If you find a lapse, a dark pattern, an accessibility issue, or anything that falls short of what we promise here, please email us. We will fix it promptly and publicly.

What we will do

• Teach the shadow. Every lesson names the manipulative version of a technique alongside the honest alternative.
• Keep content open. All lessons are published under CC BY-SA 4.0. Anyone may reuse and adapt them, so long as they keep the licence open.
• Respect your attention. No cookie wall, no email gate, no fake urgency, no scarcity prompts, no exit-intent popups, no autoplay, no nag modals.
• Respect your privacy. No cookies. No third-party trackers. Only cookieless, privacy-preserving analytics (see below).
• Stay lightweight. Near-zero JavaScript on lessons without demos. Self-hosted fonts. No third-party requests at all.
• Prioritise accessibility. WCAG 2.2 AA as a minimum. Light and dark modes that follow your device setting, and text that scales cleanly with your browser’s zoom.
• Credit others’ work. Sources are cited and linked in every lesson, and we say so where the evidence is uncertain.

What we will not do

• We will not use dark patterns of any kind, not to grow our own metrics, not for anyone.
• We will not gate content behind email or login.
• We will not sell or share your data (we do not collect any to sell).
• We will not load Google Fonts, CDN scripts, or any third-party resource that leaks data.
• We will not publish on a schedule that creates pressure. Lessons are written when there is something worth saying.

What we measure and why

We run a self-hosted Umami instance for minimal, cookieless analytics. We track page views, referrer, and device type. That is all. No engagement time, no scroll depth, no session replays, no personal identifiers.

We measure this to know which lessons are being read and whether the tool works. We do not optimise for engagement metrics. We do not A/B test you into doing something you did not mean to do.

The Umami instance is served from our own infrastructure. No third party sees these numbers.

Report a lapse

If something here is wrong, a broken accessibility feature, a tracking behaviour we did not disclose, a dark pattern we missed, please tell us at jon@anotherwebispossible.co.uk. We will acknowledge receipt within 48 hours and fix it within two weeks.